Call for Papers




MAY 18-19, 2017 (welcome party on the evening of MAY 17)


Akira Shimizu (Keio University), Kaichi Saito (Meijigakuin University), Satoko Suzuki (Kyoto University), Jeffrey Inman (University of Pittsburgh)

Conference Overview

The Society for Consumer Psychology (SCP) and the Japan Association for Consumer Studies (JACS) are collaborating on a joint conference, to be held in Tokyo, Japan on May 18 and 19, 2017. The goal of the conference is to foster the cross-fertilization of ideas, facilitate connections, and spur collaborations between SCP and JACS members on topics of mutual interest. JACS was founded in 1993 and currently has over 600 members. Similar to SCP and ACR, JACS members focus on theoretical and empirical research on consumer behavior. If you have ever wanted to visit Japan, this is your chance.

Following to the welcome party on Wednesday May 17 evening, the conference will begin on Thursday, May 18 with visits to Japanese companies and shopping in the Ginza District, followed by a conference dinner. The presentations will take place on Friday, May 19 at Keio University. Attendees are invited to stay for the annual JACS conference on Saturday, May 20.

The conference theme is "Consumer Research with Conceptual and Substantive Impact". All consumer-focused research is welcome, particularly research on consumers and technology, cross-cultural research, consumer satisfaction/customer experience, and consumer decision making and choice. Presenters will have first priority in registering for the conference. Registration will then be open to anyone interested in attending until the attendance cap is reached. Due to space constraints, the conference will be capped at 60 attendees.

Presentations will be selected through a formal submission and review process. The deadline for submissions is January 31, 2017. We will send notification of acceptances by the end of February, 2017. For information on submissions, please see the Submissions page.

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